Mobie + BusinessRakentamo = 3
Finnish expertise is exceptionally strong. We have deep expertise, practical experience and tacit knowledge from almost all industries. Still, a significant part of this value remains untapped. Competence often lives on in the everyday life of individual entrepreneurs, in projects and customer work, but it has not been productised, scaled or made visible to a wider audience.
Traditionally, an entrepreneur’s expertise has been tied to time and place. The work is done on a customer-specific basis, often on an hourly basis, and growth requires more working hours or staff. This model is limited. Even if there is a lot of expertise, it is difficult to duplicate it. As a result, many entrepreneurs are left in a situation where their business does not scale according to their actual competence potential.
Cooperation between Mobie and BusinessRakentamo
Cooperation will solve this very challenge. The common goal is to build a bridge between expertise and business in a way that opens up completely new opportunities for growth for small entrepreneurs. It is not just a question of technology or a training platform, but of a change in mindset: every expert can also be a content producer and a commercialiser of their own expertise.
A collaborative model changes this dynamic. Mobie’s AI-based learning platform enables entrepreneurs to turn their skills into digital products. In practice, this means that existing materials, experience and knowledge can be used to create courses, learning modules and other content that can be repeated, sold and scaled.
“Human in the loop” thinking
Artificial intelligence acts as a key enabler in this, but it not only speeds up content production, but also helps to shape the content into pedagogically functional entities, so that the entrepreneur / expert in the field guides the production process of the training material.
One of the key elements of the cooperation is the marketplace approach. A learning platform is not only a place to study, but also a distribution channel. This means that entrepreneurs can make their own training visible, offer it to organisations and individual learners, and build a new kind of business based on digital products. At the same time, a network effect is created: the more actors and content there are on the platform, the more valuable it is to all parties.
Agility and readiness for change are key
This development is happening at just the right time. Working life is changing rapidly, and skills are constantly being updated. Companies need agile, targeted and quickly deployable training solutions. Traditional models are no longer sufficient to meet this need. At the same time, the role of individuals in learning becomes more active and self-directed. The opportunities provided by artificial intelligence are extremely interesting in the everyday lives of entrepreneurs. Here, Mobie’s long-term expertise in e-learning and AI technology, combined with a top expert in their field, bring completely new kinds of opportunities to all Finnish companies.
Ecosystem for Finnish companies
The collaboration between Mobie and BusinessRakentamo builds an ecosystem where these needs meet. It provides entrepreneurs with the tools to commercialise their skills, organisations with access to high-quality content, and learners with an individualised learning experience. It is a structure that enables continuous growth and development.
In the future, the actors who know how to make their expertise visible, shareable and replicable will be successful. This collaboration is a step towards a world where competence is not tied to time or place, but serves as an independent source of value. Finland has all the prerequisites to be a pioneer in this development. A model is now being built in which the expertise of small entrepreneurs will not remain hidden, but will become a competitive advantage – both for companies and society as a whole.
Finland has all the prerequisites to be a pioneer in this development. A model is now being built in which the expertise of small entrepreneurs will not remain hidden, but will become a competitive advantage – both for companies and society as a whole.
Further information:
- RDI Director Jukka Sormunen, Mobie Oy
- Executive Director Antti Leijala, BusinessRakentamo ry