Don’t just buy a learning system, build training services

Education services, not just the learning system, will solve the skills gap. The education business starts where the technology ends. Without a well-functioning concept of education services, the platform investment will remain untapped. Many companies try to solve the training challenge by acquiring a new system. The platform is bought, but no content is created. Processes are missing. There is no person in charge. The learning experience remains poor.

The problem is not technology. The problem is the approach.

If you haven’t read yet how a skills gap manifests itself, read about customer training and product training first.

Training services are a business, not a cost

Traditional thinking sees education as a system project for HR. Material first, a one-time heroic deed, a cost that is minimized in both internal and customer training.

X Academy turns this on its head. Education is a training business, part product or service delivery, part sales, part growth. A customer-owned, branded set of training services that delivers value on three levels.

The first level is internal efficiency. Well-prepared training that is updated and offered in a way that suits the target group: often scalable digitally and reducing travel. The production is cost-effective and leaves a professional impression on customers.

The second level is the quality of delivery. The training accompanies the product or service delivery. Better user skills mean smooth product deployment and a high-quality user experience, as well as fewer support needs and equipment breakdowns.

The third level is the business to be sold. Extension, upgrade and certification programs packaged for sale, your own source of income alongside the product.

Training services as a comprehensive service, flexible start-up

CompetenceX offers all or part of the package. The customer steps in at their own level, where their own capabilities end. The service covers commercial and pedagogical design, AI-assisted content production, a platform and building capabilities for your own team. The most important thing is that the education business starts quickly and grows in a controlled manner without burdening existing resources.

This is how the construction of educational services begins

We always start with a pilot. Low threshold, fast display. The first course is built on e.g. An internal topic, such as occupational safety or induction, and the functionality of the model is proven. The pilot has been designed so that it produces a concrete result in just a few weeks.

In parallel with the pilot, the construction of the Academy concept may begin. This means commercial and pedagogical design, resourcing and cost model planning, and gradual expansion. Each phase is designed so that the responsibility is gradually transferred to your own team.

The results of education services are measurable

But how? At best, the time spent on course production is reduced by up to 80 percent. Support requests are reduced when customers know how to use the product. Learning outcomes and pass rates can be monitored directly from the platform. And when training is integrated into sales and delivery, a new measurable source of income is created.

According to studies, a structured training business significantly improves customer retention.

Read more about the topic.

Frequently Asked Questions

Why is the learning system alone not enough to solve the skills gap?
The platform is bought, but no content is created, processes are missing and there is no person in charge. The problem is not the technology, the problem is the approach: we need educational services, not just a system.

On what three levels do education services create value?
The first level is internal efficiency, as the training is updated and scaled digitally. The second level is the quality of delivery, as better user skills reduce support needs and equipment breakdowns. The third level is the business to be sold, as the graduate and certification programs are packaged as a source of income in their own right.

How should you start building training services?
The start always takes place with a pilot: a low threshold, a quick demonstration, and the first course is built on an internal topic, for example, in a few weeks, after which the Academy concept is gradually expanded.